We are three friends who met at the University of Pittsburgh in a meeting we all weren’t supposed to attend. Actually, though, I’m pretty sure we were all there for the free pizza.
I had a keen eye for aesthetics, design, and style, along with a family heritage in world-class Swiss watchmaking, Jero was innovative and deeply embedded in the entrepreneur ecosystem, and Ale was an analytical genius (SERIOUSLY), creating a complementary and multidisciplinary team.
We noticed that today’s watches are unnecessarily complicated. We wanted to reverse engineer the modern watch and take it back to its core essentials.
This is why two years ago we set out to design premium quality watches without the luxury markup. We flew to Switzerland, Italy, and Hong Kong and we spent months perfecting our designs, sourcing quality materials, and finding the best manufacturers around the world. We buy directly from them, eliminating the middleman, allowing you to purchase the highest quality products at the lowest price point.